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Leverage (negotiation) : ウィキペディア英語版
Leverage (negotiation)

In negotiation, leverage is the ability to influence the other side to move closer to one's negotiating position.
Types of leverage include positive leverage, negative leverage, and normative leverage.
==Normative Leverage==
Normative leverage is the application of general norms or the other party's standards and norms to advance one's own arguments for one's own good. For example, you have normative leverage when your negotiating opponent says that he only pays Blue Book value for cars and you show him that the Blue Book value is the amount you are charging.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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